Client: Toy KingdomRole: Design leadYear: 2025, 2026
Campaign 1
The Brief
Built around one of retail's most effective promotional mechanics, the LEGO® 3 for 2 campaign was designed to increase basket size while showcasing the breadth of the LEGO® range.The creative combined bold product visuals with a clear promotional message to capture attention and drive action across multiple customer touchpoints.
Deliverables
Homepage Hero Refresh
CRM Campaign Mailer
Meta Advertising Assets
In-Store Print Collateral
Digital Campaign Design
Art Direction
The Results
A multi-channel promotional campaign that delivered a consistent brand experience from online discovery through to in-store purchase. The creative helped amplify the offer, increase visibility across key channels and support stronger engagement with the LEGO® category during the promotional period.
Client: Toy KingdomRole: Design leadYear: 2025, 2026
Campaign 1
3
2
FOR
3
2
FOR
3
2
FOR
3
2
FOR
3
2
FOR
3
2
FOR
3
2
FOR
3
2
FOR
The Brief
Built around one of retail's most effective promotional mechanics, the LEGO® 3 for 2 campaign was designed to increase basket size while showcasing the breadth of the LEGO® range.The creative combined bold product visuals with a clear promotional message to capture attention and drive action across multiple customer touchpoints.
Deliverables
Homepage Hero Refresh
CRM Campaign Mailer
Meta Advertising Assets
In-Store Print Collateral
Digital Campaign Design
Art Direction
The Results
A multi-channel promotional campaign that delivered a consistent brand experience from online discovery through to in-store purchase. The creative helped amplify the offer, increase visibility across key channels and support stronger engagement with the LEGO® category during the promotional period.
Client: Toy KingdomRole: Design leadYear: 2025, 2026
Campaign 1
3
2
FOR
3
2
FOR
3
2
FOR
3
2
FOR
3
2
FOR
3
2
FOR
3
2
FOR
3
2
FOR
The Brief
Built around one of retail's most effective promotional mechanics, the LEGO®3 for 2 campaign was designed to increase basket size while showcasing the breadth of the LEGO® range.The creative combined bold product visuals with a clear promotional message to capture attention and drive action across multiple customer touchpoints.
Deliverables
Homepage Hero Refresh
CRM Campaign Mailer
Meta Advertising Assets
In-Store Print Collateral
Digital Campaign Design
Art Direction
The Results
A multi-channel promotional campaign that delivered a consistent brand experience from online discovery through to in-store purchase. The creative helped amplify the offer, increase visibility across key channels and support stronger engagement with the LEGO® category during the promotional period.
